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Meeting of the Minds: Marketing and Risk Management

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Meeting of the Minds: There is No Silver Metric for Marketing Measurement...

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Metrics That Help Catch Lightning in a Bottle

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Dashboards - Huge Value or Big Expense?

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Measured Thoughts: Nina Goodheart, Vice President, Marketing, Medtronic

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Meeting of the Minds: There is No Silver Metric for Marketing Measurement

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Metrics for your "Special Purpose"

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Elves Dashboard; Santa Suffers

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Predictions for Social Media Metrics: 2011

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Best Practices Emerge from the Chaos of Digital Marketing Metrics

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Measured Thoughts: Mark Addicks, Senior Vice President & CMO, General Mills

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Case Study: How an Emphasis on Profits Helped First Tennessee Bank Improve...

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Using Social Media to Understand the Topic of Marketing Finance

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Data, Analytics & Metrics: 7 Trends That Will Shape Marketing - and Business

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Send This to Your CFO… Anonymously

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